Bionic Behavior Change – How Tech Can Supercharge Your Community Engagement

Recyclepedia – Reducing Contamination Curbside, Barbara Martinez-Guerrero

Simplifying recycling decisions at the curb through an innovative digital resource that reduces contamination and supports a more efficient local waste system.

This session highlights Dream in Green’s development of Recyclepedia, an accessible, user-friendly website designed to help Miami-Dade County residents in Florida recycle correctly and reduce curbside contamination. Attendees will learn how the tool addresses common recycling confusion, improves sorting behaviors, and supports a more efficient and cost-effective waste management system. The presentation will also share key insights, user engagement strategies, and opportunities for replicating this model in other communities.

Connecting the Dots: From Behavior Change to Tipping Tonnage, Samuel McMullen

Building the evidence base for tech-enabled community waste reduction in Ann Arbor, MI

The Tuesday Project is a concentrated community waste reduction campaign built around a single Ann Arbor collection day — and a simple but ambitious question: can tech-enabled engagement actually move tonnage? By deploying ZeroWaste.Org’s gamified platform alongside neighborhood block captains, partner organizations, and schools, the project creates a natural experiment with a level of measurement rigor that waste education programs rarely achieve. Daily waste data from the City of Ann Arbor across all five collection days lets us isolate Tuesday’s results and build a genuine before-and-after comparison.

This session will walk through how the Tuesday Project was designed, what we’re learning, and what it could mean for communities across Michigan and beyond. We’ll cover the engagement mechanics driving participation, the data infrastructure connecting resident actions to tipping floor outcomes, and the economic case for municipalities ready to move beyond mailers and one-off events. Whether you work in waste management, community organizing, or municipal policy, you’ll leave with a replicable framework for turning behavior change into a measurable — and fundable — public investment.