Aligning Mission and Market to Build Local Economies

Aligning Mission and Market to Build Local Economies explores how purpose-driven organizations and creative entrepreneurs can work together to strengthen local economies while staying true to their missions. Moderated by Darlene Cossio, Goodwill San Diego leader and marketing strategist, this panel brings together voices from education, design, and small business to examine how innovation, collaboration, and storytelling turn social impact into sustainable outcomes.

Shirley Pierson, MFA, Associate Professor and Program Chair of Clothing and Textiles at San Diego College of Continuing Education, will share how education and workforce pathways prepare students to respond to real-world market needs. Entrepreneur Sheila Kirschenbaum, creator of an accessible mending kit, will discuss designing for repair, longevity, and consumer engagement. Claudia Rodriguez-Biezunski, designer and owner of Sew Loka Retail, will highlight how local production and ethical fashion support community resilience. Madeline Lascola-Hutcherson, Sustainability and Wellness Coordinator for Goodwill Industries of San Diego County.

Together, the panel will demonstrate how aligning mission with market demand fuels creativity, economic opportunity, and long-term community impact