Darlene Cossio
Darlene Cossio
Director of Marketing Communications
Goodwill Industries of San Diego County
About Darlene
Darlene Cossio leads strategic marketing and communications initiatives that amplify Goodwill’s mission of providing job training and employment opportunities for individuals facing barriers to work. With extensive experience in brand development, community engagement, and digital strategy, Darlene oversees campaigns that strengthen Goodwill’s presence across San Diego and Imperial Counties. Her work includes growing year-over-year revenue, managing internal and external communications, environmental and wellness initiatives, and the organization’s major events. Passionate about storytelling and impact-driven marketing, Darlene ensures that every message reflects Goodwill’s commitment to Making Good Happen in the community.
Darlene’s Presentation(s):
Aligning Mission and Market to Build Local Economies
Aligning Mission and Market to Build Local Economies explores how purpose-driven organizations, educators, and creative entrepreneurs can collaborate to strengthen local economies while remaining deeply rooted in mission. This panel brings together perspectives from Goodwill Industries of San Diego County, San Diego College of Continuing Education, a student-turned-entrepreneur, and a local retail operator to discuss how cross-sector collaboration and innovation transform social impact into sustainable economic outcomes. Through real-world examples and lived experience, panelists will highlight how education, creativity, and entrepreneurship can align with market demand to create meaningful workforce pathways, support local businesses, and build resilient communities.