Bruce is a driver and promoter for sustainability change and believes that Culture, Communication and Collection are the 3 driving factors for achieving zero waste. This redefined concept called the “CleanRiver 3C Process” has been adopted and widely followed by organizations such as Google, Tesla, Facebook and Tim Hortons.
A highly sought-after speaker, Bruce shares his 30 years’ experience through best practices on effective waste management, achieving social ROI, developing a sustainable culture in organizations, and the financial ROI opportunity from effective recycling.
