ReThink and Redesign, 10/22

Thursday, October 22, 10am-12pm PST / 1-3pm EST


The quest for Zero Waste to build a circular economy demands innovation. Despite decades of herculean efforts by recycling program leaders, citizen participants and businesses across the country, more than 60 percent of total US waste generated is still being disposed or incinerated, with just 35 percent or less recovered for recycling or composting—and those numbers are predicted to decline even further due to impacts of the 2020 global pandemic.

This webinar will highlight leadership in rethinking and redesign to phase out unrecyclable materials by supplanting them with reuse systems, alongside better recovery of packaging which has been designed for viable recycling. Grassroots organizing and shock therapy is afoot in small town USA, where leadership development to implement waste reduction solutions, coupled with public education campaigns that create behavior change for the cultural shift to reuse systems.

Packaging is being meaningfully redesigned for sustainability, with accurate handling information conveyed to consumers with the How2Recycle label. A newly introduced returnable, refillable packaging system for popular, brand-name products has rolled out nationwide. And advocacy for a national bottle bill that would eliminate state-to-state inconsistencies is anticipated to increase recovery from 33 to 80 percent, while creating jobs and reducing greenhouse gas emissions, litter and marine debris. Please join us to learn more and be inspired.


Anthony Rossi

Anthony Rossi

Anthony has been with TerraCycle since 2012 when he joined the TerraCycle Canada team in Toronto as a Business Development Manager. Since then, he has worked with TerraCycle and Loop partners in both the B2C and B2B space. As the EVP, Business Development for both TerraCycle and Loop, Anthony develops the company wide sales strategy and manages TerraCycle Inc.’s global sales team. Anthony has 15+ years of business development experience and prior to joining TerraCycle be worked in Toronto, Dijon, Budapest, and Vienna for some of the world’s largest professional service firms and financial institutions.
TerraCycle & Loop
EVP, Global Business Development
Nina Goodrich

Nina Goodrich

Nina Goodrich is Director of the Sustainable Packaging Coalition and Executive Director of GreenBlue. GreenBlue is a nonprofit that provides science and resources to make business more sustainable. It is dedicated to help industry: use materials wisely, promote material health and recover more.

Nina came to GreenBlue with an industry and consultancy background in R & D management, innovation and sustainability strategy. Nina believes that innovation and sustainability are linked as key drivers for our future. Nina has worked to develop a value proposition for sustainability and to share it with all who will listen.

Nina has held leadership positions in Sustainability and R & D with Alcan Packaging, Amcor, The Guelph Food Technology Center and Magic Pantry Foods.

She has done graduate work in technology management and holds a BA in Molecular Biology from Wellesley College in Massachusetts. Regarded as a thought leader in the field, Nina speaks and writes frequently on the convergence of sustainability, innovation, and technology.


Executive Director

Susan Collins

Susan Collins

Ms. Collins is the President of the Container Recycling Institute (CRI) and has worked exclusively on recycling and sustainability issues for more than 25 years. Ms. Collins leads research projects for the Container Recycling Institute and works with environmental organizations, activists and state and federal governments throughout the United States and around the world to educate the public on the benefits of packaging recycling.

Founded in 1991, CRI’s mission is to make North America a global model for the collection and quality recycling of packaging materials. CRI is a 501(c)(3) nonprofit organization that plays a vital national role in assessing the economic, social and environmental impacts of container manufacturing, collection and disposal, and ensures that this information is shared with policymakers, regulators and the general public. CRI produces authoritative research, studies impacts of packaging reuse and recycling systems, and creates national networks for mutual progress.

Ms. Collins is a current and former board member of the National Recycling Coalition (2010 to 2015, 2018 – present) and past board member and current advisor to the California Resource Recovery Association.

Ms. Collins has testified before the legislatures of California, Nevada, Iowa, Vermont, Maine, Minnesota, Maryland, Tennessee, Massachusetts, and the territories of the U.S. Virgin Islands and Puerto Rico.

Ms. Collins has appeared on the Diane Rehm show, National Public Radio, PRI’s The World, BBC radio, KNX radio, Maryland Public Radio, KQED, KJZZ, KCRW and KPCC radio stations, and AlJazeera’s Tech Know (TV) and KCET’s Emmy-nominated SoCal Connected (TV), and has been quoted in news stories in the New York Times, Wall Street Journal, Los Angeles Times, Fortune, The Economist, Bloomberg News, Slate, Mother Jones, FiveThirtyEight, Scientific American, Fast Company, Minneapolis Star Tribune, Boston Globe, Orange County Register, Resource Recycling, Waste 360, Plastics News, Recycling Today and Beverage World, among others.


She holds degrees in Manufacturing Engineering from Boston University and Business Administration (MBA) from the University of California at Los Angeles (UCLA).

Container Recycling Institute


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